U.S. Officials Say Trump Will Meet Putin Next Week in Germany

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An official White House statement has confirm Trump’s meeting with Russia’s president Vladimir Putin in the upcoming week in Germany, which will be their first face-to-face meeting since U.S. intelligence has found Russian meddling on U.S. 2016 election.

In a press conference Gen. H.R. McMaster, Trump’s national security adviser, and Gary Cohn, Trump’s top economic aide refused to answer on questions whether Trump will raise the issue on the discussion with Putin that Russian interference on last year U.S. election campaigns​ for president. McMaster also declined to answer what Trump hopes Putin would do on building trust between Moscow and Washington.

Pointing the issue McMaster said “There’s no specific agenda.” “We don’t have an agenda set up,” Cohn agreed, adding that the White House was “still finalizing schedules” for Trump’s travel next week.

The General said “Our relationship with Russia is not different from any other country in terms of us communicating to them what our concerns are, where we see problems in the relationship but also opportunities.”

In the meantime, McMaster said, Trump enlisted tasks to find paths to “confront Russia’s destabilizing behavior” including “political subversion here, in Europe and elsewhere.”

The meeting will held in the sideline on G20 summit Hamburg, Germany. The travel also includes plans to meeting with German Chancellor Angela Merkel, British Prime Minister Theresa May, Japanese Prime Minister Shinzo Abe, South Korean President Moon Jae-in, Chinese President Xi Jinping, Mexican President Enrique Peña Nieto, Indonesian President Joko Widodo and Singaporean Prime Minister Lee Hsien Loong.

McMaster said Trump is looking to “foster areas of cooperation,” adding that Russia and USA could work together to defeat ISIS, battle transnational terrorism, rein in North Korea and  end the Syrian civil war.

Future Jobs in Advertising Will Be Dominated by Media – Polish Up Your Media Resume!

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Jobs in the advertising industry declined during the recession of 2008-2010, but now appear to be increasing again. Looking at the advertising jobs of the future, we believe media will dominate job growth. Available jobs will involve media planning, buying, and sales for both traditional and new media. Integrated communications will be key.

In terms of job opportunities, there are three basic functions which media professionals perform to connect ad messages with target markets: media planning, buying, and sales. To prepare for an advertising job, job seekers should develop a good understanding of media planning, media buying, and media sales for both traditional and digital media. (The future is integrated marketing and media.)

1. Media Planning

Media planning is the process of developing an effective media strategy and action plan involving use of both traditional and digital media.

The planning process first begins with an analysis of the marketing situation. Then, second, based on marketing priorities, media objectives are formulated that detail exactly what the media plan is supposed to accomplish, for example, including the definition and prioritization of target audiences the media plan must reach.

Third,strategies are formulated which will most effectively accomplish the media objectives. Finally, based on the media strategies, a detailed tactical plan is developed.

The media strategy and action plan incorporate the right media classes, the right media vehicles, the right geographic markets, the right timing, the right budget, the right number of advertising exposures, in the right media contexts, and so on. In so doing, media planning contemplates how traditional, digital, alternative, and marketing services media can help best address marketing problems or capitalize on marketing opportunities.

The end result of the process is a media plan, often called the tactical plan. The media plan details the recommendations and detailed rationale for all media activities and spending. For example, the plan may propose the use of magazines as the important medium for some particular advertising. The recommendation would include how much money should be spent in magazines vs. other media, in which months or weeks ads should be scheduled, and, of course, which specific magazines are most cost effective and best meet the magazine selection criteria.

Of course, media plans must also include other proposed media/marketing activities such as geographic market areas which should receive supplemental media spending, how often the consumer should be reached with advertising, as well as how the advertising should be scheduled throughout the year or planning period.

A media planner is someone who develops or supervises the development of media plans through a rigorous media planning process. The media planner may occupy any level in the organization; responsibility, not title, defines the job.

Now, imagine that you are a media planner. You have $3 million to market your product to male beer drinkers. An analysis of media alternatives for reaching this audience suggests these three potential strategies.

1. If you bought one:30 spot in the Super Bowl for $3 million, you would reach almost 33% of male beer drinkers all at the same time.

2. If you bought fifteen:30 spots on male-oriented, primetime, network TV programs, you could reach 65% of male beer drinkers more than once with 35% of them reached at least twice.

3. If you spent half your budget for display ads on male-oriented websites and the other half in men’s magazines, you would reach 63% of males twice each, on average, but in different media contexts.

Question: Which option would you choose? Why?

2. Media Buying

Media buying is the second type of job available in advertising and the advertising media area. People who buy media are simply called media buyers. Media buyers may be generalists or may specialize in buying specific media: broadcast or print or digital.

After the media plan has been approved by the client, the media included in the plan must be purchased from the media sellers. Buying is the process of identifying the preferred media vehicles, then negotiating with selling media to reach a satisfactory price and other important terms and conditions. The transaction is called a media buy, and the person who negotiated the transaction with the seller is called a media buyer.

Typically included in the list of negotiable items are price, additional time or space units, positioning of the ad or commercial within the media vehicle, inclusion of higher quality and more effective media vehicles, and value added features such as billboards (broadcast), turnkey promotions, merchandising assistance, programs to involve sales force and customers, and so on.

You might be a buyer with a budget and instructions to buy a specific display ad on the home page of a major search engine, for example. You find that the budget is sufficient to buy an ad on the home page of either AOL or Yahoo but not both. You therefore ask each of the sellers to submit a proposal, and you negotiate with both of them until one offers you desirable inventory at an acceptable price. After negotiating with the sellers, you may then select the seller with the lowest price or the best additional enticements. When you have completed the transaction, you have done a media buy!

3. Media Sales

Media sales or selling is the third category of advertising media jobs. All media have sales people who work on the local level selling to local businesses or on the national level selling to national advertisers and advertising agencies. In addition, opportunities exist in media representative firms who often represent media companies in the key markets of the countryt. For example a television station in Hoboken may hire rep firms to do their selling in New York, Chicago, Los Angeles, San Francisco, and Detroit — or where ever.

What is important here is that media sales will likely be the largest employer of people in the advertising industry, and could be considered by those who have interest in advertising, professional selling and has accrued a little bit of experience in the agency business.

If you were the media seller for AOL in the example above, you might propose a media package consisting of X number of clicks to AOL for the one-time-only price of $5 million. But the Yahoo sales rep would be doing the same thing! Your job would be to come up with an offer better than Yahoo’s, including a final price and any other terms and conditions that would induce the media buyer to keep negotiating with you until you can reach a contract.

 

Tragedy, News and the Importance of Social Media

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What do penicillin, soap, planes, telephones and social media have in common? They have either changed the way we live or the way we communicate.

Has social media really altered our lives and methods of communication? Yes and yes. In case you are still having doubts check out these calamities and tragedies where CNN and many major “traditional” media giants incorporated tweets, you tube videos and reports sent in by “contributors” from all over the world.

These social media tools affected the way breaking world news is being shared globally and here’s how:

Twitter: It is no surprise that Twitter is one of the best resources for finding breaking news and information. Maybe it is about the unrest in Libya, Egypt, Yemen or the very recent tragedies such as the Japanese 8.8 earthquake and the tsunami that followed. Users who are witnessing the event occurring right before their eyes update their twitter accounts via their mobile phones and it immediately goes online and is passed on by their followers. One other attraction of Twitter is the “trending” capability of this social network which allows users to search for topics they are interested in. Users use the # symbol, also called a hashtag, to mark keywords or topics in a Tweet. It was created as a way to categorize messages.

Facebook: In the same manner, Facebook allows users to update their status and share stories on their profile pages. This social media tool also allows for real-time ‘this just in’ news. Aside from status, videos and photos can also be shared and eventually be re-shared by their friends.

Google: The impact of the Social Media phenomenon is so large that Google has established a page known as the Google Crisis Response. Because people are flocking to social media as an alternative method to search for news about friends and loved ones during the occurrence of a natural calamity, the internet media giant saw the need for an alternative avenue to make critical information available and easily accessible during times of crisis by using technology for humanitarian reasons.

Until recently correspondents had to train for a very long time before they were provided the opportunity to be in front of the camera reporting the latest news. With social media everybody, even ordinary citizens who have a camera and an internet connection, can be a reporter for the day and send what they witnessed to news networks such as CNN for its Ireport segment. And during times when the network can’t get to the breaking news fast enough; the breaking news now gets to the networks — thanks in most part to social media.

So, if social media is still not a part of your life, very soon it will be. It is already a part of every major news networks “life” and ultimately, it will enter yours too.

 

Publicity and Media Tips for Small Business Owners

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One of the most common complaints of small business owners is that they do not have the budget for advertising. While that is usually true, that does not mean you cannot get your message out there, and reach thousands of interested readers with the information you would like them to see.

The answer lies in publicity and media, and if it is done correctly, it is both free, and the perfect way to generate interest in your company, site or product.

The most common and well known way to generate media interest in your company, product, or service is to write a press release. You might not realise it, but most print and online news and media platforms are constantly on the lookout for free content, and most are willing to publish press releases about topics that relate to their niche. This is a free service, and since news outlets have high readership, including other news outlets and journalists, it is a great way to build buzz.

There are a few things that need to be borne in mind about press releases though. First, they are not advertisements. They have to be newsworthy in order to be treated as press releases, and they usually have to be written in a third party, objective style that presents the facts – not as sales copy!

A good idea is to take a look at other press releases on line or off, and make a note of the style that they are written in. That will give you a good idea of how to write a press release, but what about content? For that, you will have to find something newsworthy to write about. It could be the launch of your company, or a new product, or a successfully completed project. It could be a new appointment, or an upgrade to your services. Nearly every company, even small businesses, have at least a few newsworthy stories to share, and those are the ones you want to turn into press releases.

There are even free online press release portals that you can submit your news to yourself, which have a global following, and they are a great way to get started with your own publicity drive.

What about other ways of using the media for free publicity though?

Several people have used the concept of notoriety – by suing major corporations and pulling other stunts. Those methods may have worked for some people, but they are very risky.

A better idea would be to write an informative article on your industry or specialty, and submit it to trade publications in your area. If it is published, you will usually have your name, company information and contact details included with your article, and you could find yourself getting business that way.

Another idea would be to volunteer your time for charity events. Local news media usually cover charity events anyway, and having your name, and that of your company tied to an event like that can be great for your business.

Other publicity generating ideas could be as simple as running a competition, or as crazy as a world record attempt. As long as it is news worthy, and you make sure that people in the news and media industries know about it, it should get you the attention you want.

The main benefit of using publicity and media instead of traditional advertising is that it is a lot cheaper than paying for advertising. You can do most of the work yourself, or you can hire a freelancer to craft your press releases and other materials for you.

Publicity and media of this type also has a much larger audience, and if your press release is syndicated or referenced by other media sites, you may find that your website traffic spikes dramatically, and your sales follow suit.

Getting to know the editors of magazines and other print publications can be the trickiest part of the publicity and media process, but focusing on publications that are closely related to your field is usually the easiest way to get around this problem.

Deciding what’s newsworthy and what’s not can also be a learning curve, but if your press releases and articles are well written and topical, you should find that eventually, you are taken seriously, and your content is published. So why not start looking for newsworthy information about your business, and practice writing press releases, or think up new ways that you can get local media attention? It is a great way to get free advertising, and will certainly get your business on the map.

 

Entertainment News and the Critic

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Entertainment news publications and online editions have sections written by critics. These could be movie reviews for a film that has released at a theater near you. It could also be the music reviews for an album that is slowly climbing up the charts. Critics have been panned by artists for centuries. Many artists relegate critics to the sidelines with the strong belief that they have taken up criticism only because they have not been able to create art themselves. But that opinion is not free from fallacy. Critics do their job and that job has a purpose.

The primary job of the critic is to inculcate good taste among audiences and viewers. Entertainment news portals are their media. Because a large chunk of the people read these entertainment news sites, the critics can reach out to more people with their views and opinion about things. The movie reviews that they write tell the audience what they can expect from the movie. They tell you if the movie ticket is worth your money or not. I’m not saying that you accept their opinion as gospel truth, but when learned critics say something, they must have some reason for doing so.

In the field of music, critics have a special to play as well. Music reviews inform and educate listeners about the trends of modern music. Being a connoisseur in music and performing arts, the critic manages to pack in his knowledge about music when he writes music reviews. The opinion of the critic is important for music reviews because the critic is well-aware of the different genres of music, be it Eastern, Western, jazz, blues or reggae. The critic pours out his knowledge on the entertainment news pages. Readers of these columns can only benefit from the learned wisdom of the critic.

Critics hold a lot of sway over the business aspect of the entertainment industry. Viewers go to the theaters mainly on what the opinion of the movie reviews is. They generally tend to head to the theaters with a pre-conceived idea formed by the reading of the critic’s opinion. The same happens in case of music reviews. Sales of albums feel the effect of a critic’s analysis, and if the critic happens to be someone of repute or from a respected publication, the impact is deeper. Music reviews are also important links in understanding the flow and direction modern music is taking.

Having said all these, I’m not saying that the critic is always right in his assessment. There are numerous examples of movies trashed by critics in the movie reviews but they have gone on to become blockbusters. Some, which the critics hailed as cinematic masterpieces, didn’t find an audience. The viewer or the listener, in case of music reviews, is the ultimate judge. Critics writing for entertainment news publications can only claim to be guides. They point out certain aspects and the viewer has to decide if he agrees with the sensibilities of the critic in those aspects.

 

How Social News and Social Media Can Benefit You

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Most of us have heard about social bookmarking since it’s brought so much convenience to internet browsing and the ability to save our bookmarks on a website rather than our web browser. Social news is known as an offspring of social bookmarking.

Social news is very much like social bookmarking except it concentrates on and specializes in individual articles rather than saving complete websites. The articles saved on news sites come from top news sources such as Associated Press, Reuters, or they may also come from blog posts. They’re the perfect solution for individuals that want to read late breaking news without having to sort through tons of other topics.

Some of the most popular social news sites include Digg, Newsvine, Reddit and Propeller, although there are many more. These social media websites are usually broken down into individual groups such as current events, politics, sports, entertainment, etc. You’ll also often find an area where readers can vote on the articles so the best ones are on top where they’re easier to find. This is slightly different from social bookmarking sites, which instead will tell you how many times a certain website has been bookmarked.

Users of these sites enjoy these sites because it’s like reading a newspaper and finding all the best articles on the front page as opposed to having to search through the entire newspaper. You go to the specific category you’re interested in reading about and the hottest stories will be right on top.

Social news sites, like social bookmarking sites, are so much more efficient and convenient than using search engines because you don’t have to browse through dozens or more links to find what you’re looking for. Bloggers find news sites particularly helpful for generating traffic, especially if the most popular news subject happens to coincide with their subject matter.

Using a social news site is easy. It’s a matter of choosing the site you want to use and looking through the categories that interest you. You’ll have to open an account if you want to submit new articles, although you won’t need one if you only wish to read the articles already submitted.

While most social sites cater to a large audience, some will target a specific group. Social media websites are a fantastic way to keep up on the latest news on your favorite topic. If you have a special news article to share with a friend, a social news site is the perfect solution.

 

If Hurricane Sandy Hits Power Companies and Media Companies It Hurts Prepaid Campaign Ads

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It looks as if Hurricane Sandy is going to hit pretty hard, and there will probably be power outages, blackouts, and perhaps even news media companies which are down. Interestingly enough the mainstream media has made a tremendous amount of money on political ads during this 2012 election season. Probably enough to have those companies make a profit this year. That would sure be a change of venue, as there have been more and more mergers of newspapers, and less than stellar performance for cable TV networks, as the Internet takes its toll.

Still, I have a question; if Hurricane Sandy hits all the power companies and news media companies, and if they’ve already collected prepaid campaign advertising dollars, but are unable to play those advertisements, then they should refund the money. Now then, in mid-October it was noted that Governor Mitt Romney’s campaign and President Obama’s campaign together had spent over $2 billion. That is an all-time record in the history of the world for any election. That money obviously could’ve been spent for better things.

Is my sincere belief that if President Obama had lived up to his campaign pledges, taking care of the jobs and unemployment, and not spent us into oblivion adding $5 trillion to the US debt, that he could easily get reelected spending very little if any money, and not having to endure any close challengers. Due to these failures, he now has to spent $1 billion to defend his failed policies. Now then, there will be a winner and loser in this election, and the loser will have wasted $1 billion. Do you see that point yet?

Many have said; that money could have been better spent on cancer research, hiring teachers, or retraining workers for future jobs. Instead, that money got wasted in advertising telling us that they approve this message. But what sort of message is that sending to our children? That we can blow money in elections playing a popularity contest when we have real needs here at home. I don’t like it, and neither do many Americans.

Now then, I propose that all the Political Action Committees (PACs) and the campaigns themselves demand the money back from the media companies that were unable to deliver those messages for whatever reason due to the last minute Hurricane Sandy. Then I would ask those paying for the advertisements to graciously have that money sent from those media companies to nonprofit groups.

That would be the right thing to do. Personally, I don’t feel it is right to barrage the American people with BS, which most of these political advertisements are, and this would be a way to apologize to the American people and do something good for a change. Please consider all this and think on it.

 

Why We Love Bad News and How it Supports the Recession

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Many of us frequently complain about the negativity of the news, particularly now in the economic downturn. The conga line of bruising news blankets consumers in a headline bombardment that is probably making the problem worse.

Jim Lehrer’s NewHour economics correspondent Paul Solmon did an interesting piece on the cascading effect that consumer pessimism has on our willingness to spend. He said that we are in a state of “learned helplessness“. At the worst, continual bad news can even stimulate a state of depression, and people who concentrate on all the bad news work themselves up emotionally and become much more likely to make unwise decisions, like selling all their investments at a huge loss or halting their consumer spending entirely. Even people who don’t watch television or read newspapers are getting hit with nuggets of negativity through social networking and informal conversations.

When everyone is talking about recession, we all feel like something has to change, even if nothing has changed, says Dan Ariely, author of “Predictably Irrational,” People may be scared to spend money, scared about losing their jobs and in doing so will restrain their spending. Yet look closely. Consumer sales in entertainment, and drugs like Viagra have increased. Viacom’s sales were down from last year but still profitable. Best practice companies with a long-term view are weathering the recession quite well. Social networking in many forms is expanding rapidly.

Is the media negative? Media studies show that bad news far outweighs good news by as much as seventeen negative news reports for every one good news report. Why? The answer may lie in the work of evolutionary psychologists and neuroscientists. Humans seek out news of dramatic, negative events. These experts say that our brains evolved in a hunter-gatherer environment where anything novel or dramatic had to be attended to immediately for survival. So while we no longer defend ourselves against saber-toothed tigers, our brains have not caught up.

Many studies have shown that we care more about the threat of bad things than we do about the prospect of good things. Our negative brain tripwires are far more sensitive than our positive triggers. We tend to get more fearful than happy. And each time we experience fear we turn on our stress hormones.

Another explanation comes from probability theory. In essence, negative and unusual things happen all the time in the world. In his book, Innumeracy, John Allen Paulos explains that if the news is about a small neighborhood of 500 or 5,000, then the possibility that something unusual has happened is low. Unusual things don’t happen to individual people very often. That’s why very local news like a neighborhood newsletters tends to have less bad news. But in a large city of 1 million, dramatic and negative incidents happen all the time. But most people watch national or worldwide media where news reports come in from large cities at a large scale, so the prevalence of negative stories increase. Add the size of social networking communication, and we expand geometrically bad news. So from evolutionary and neuro-scientific and probability perspectives, we are hard-wired to look for the dramatic and negative, and when we find it, we share it.

What about our personal lives? Psychologist John Gottman at the University of Washington, found that there is kind of thermostat operating in healthy marriages that regulates the balance between positive and negative. He found that relationships run into serious problems when the negative to positive ratio becomes seriously imbalanced. He also found that the magic ratio is five positive to one negative.

Is there any good news in all this? According to positive psychologists we can change our habits, and we can focus on the glass being half-full. When we acquire new habits, our brains acquire “mirror neurons” and develop a positive perspective that can spread to other people.

To apply this positive psychology and brain research knowledge to our attitudes and behaviors with relation to our current economic conditions, we can encourage our news deliverers to present a balanced and multi dimensional point of view. Giving us the news, so that our brains are hard-wired into a negative state, will just reinforce the current negative economic climate. The best thing people can do toward a more positive, optimistic frame of mind is to avoid seeing and reading negative news about our economy on a frequent basis.

 

News And The Internet

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The use of online news sites have been extremely popular in the way the average internet user is able to keep up with the news on the internet, without the hassle of having to buy a newspaper, turn on the television, or the radio.

It is perhaps the most convenient way an Internet user can get his/her news on the Internet. Most of the major news organizations have online versions of their news on the Internet.

The Washington Post and the New York Times has articles from their newspaper online. The ABC (Australian Broadcasting Corporation) radio has transcripts of their radio bulletins online and Channel Nine of Australia has collaborated with MSN to jointly put up articles on the web.

Internet users have become net savvy enough to scour the web for alternative news sources. The Arab media company, Al Jezeera, has plenty of hits on its English news site, even though; it was lauded as anti-American by the Bush administration.

These are just some examples on how the news which internet users read online, are mostly from media companies which have already had their hand in the production of other forms of more traditional media before venturing onto the Internet.

Yet, with this in mind, it is not surprising that much of the information that an internet user reads from online news sites is mainly recycled information from these media organizations.

Those with the resources to produce their news segments in other forms of media, would also have the resources to run an online news site. The Washington Post has started charging for their articles to be read online, so that they can garner some revenue from their Internet media business, whilst the New York Times require their readers to register before they are permitted to read their articles.

Hence with the way internet news sites are evolving, there is really becoming only one way where the consumer can get hold of news from these organizations and that is to pay.

 

U.S. Aims to Sell Billion Dollar Arms to Taiwan

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The United States wants to sell an estimated 1.42 billion USD arms to Taiwan, such big deal with Taiwan from Trump’s administration creates a new tension for China.


U.S. State Department spokeswoman Heather Nauert on briefing said the administration had told Congress about seven proposed on sales on Thursday
“It’s now valued about $1.42 billion,” she said.
The department also addressed that the package they will be delivering Taiwan includes high speed Anti-radiation missiles, early warning radars​, torpedoes and missiles components.


Nauert said the sales presented U.S. “support for Taiwan’s ability to maintain a sufficient self-defense capability,” but there was no change to the United States’ long-standing “one China” policy, which recognizes Beijing and not Taipei.


Once Congress approves​ the sale, it will be largest economic deal with Taiwan from Trump’s administration. Former POTUS Barack Obama had made such a $1.81 billion deal with Taiwan in December, 2015.


Official has said the latest package ultimately  “upgrades to existing defense capabilities aimed at converting current legacy systems from analog to digital.”


Confirming the deal Taiwan defense ministry​  said the items included on the package will improve their air, ground and sea combat capabilities and will enhance it’s early warning system.
The ministry also said “We will as soon as possible discuss with the United States the purchase, the duration, the amount and other details, and plan the follow-up budget,” on Friday.